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PHOTOGRAPHS AND GRAPHICS Large photos and documentary photos drew more eyes than small photos or staged photos. Mug shots received relatively little attention. This included pictures of columnists.  Readers preferred live action photos, such as this image from the St. Petersburg Times sports section. (Photo by Dirk Shadd) Color photos receieved more visual attention than expected among readers of broadsheet papers, while black and white photos received less attention than expected. Cutlines or captions were popular and well read. Those that accompanied photos that were part of a lead story or story package were more likely to be seen than cutlines that appeared with standard stories.  INFOGRAPHICS Maps and explanatory graphics were viewed more than charts in print and online. An overwhelming majority of graphic eye stops online, 88 percent of the total, were on weather graphics. Graphics showing traffic patterns also received a lot of attention online. Previous | Next |
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Phila. Daily News
Rocky Mountain News
St. Petersburg Times
Star Tribune
A note fromDr. Mario Garcia
“Story forms have been a big buzz word in our newsroom for a couple of years, but this is some of the first research that ... reinforces that people do spend more time with them and pay attention to them and also are getting a lot out of them.”
Cory Powell, deputy managing editor, visual journalism at the Minneapolis Star Tribune, an EyeTrack07 research partner.
“I read the news online because it’s a lot easier than carrying a paper back and forth.”
Nicole Zabriski, reader of the St. Petersburg Times online and EyeTrack07 participant
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