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VOICE AND OPINION Print readers were clearly interested in “voice of the reader” content.  We classified editorials, op-ed columnists and the work of a newspaper’s own columnists as the “voice of the newspaper.” Elements such as letters to the editor and reader feedback were categorized as “voice of the reader.” “Voice of the reader” elements in broadsheets drew 68 percent more attention than expected based on the number of those elements available to be seen. In tabloids “voice of the reader” elements drew 30 percent more attention than expected. The “voice of the paper” elements (editorials, columnists) in broadsheets and tabloids generated less attention than expected. Previous | Next |
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Phila. Daily News
Rocky Mountain News
St. Petersburg Times
Star Tribune
A note fromDr. Mario Garcia
“We still have to be editors. I’ve read 80-inch stories that I could have read another 20 inches on. And I’ve read 10-inch stories that were too long. So it all depends on … how was it done? What’s the reporting? How’s the writing? Is it a topic that really engages and captivates?”
Michael Days, editor of the Philadelphia Daily News, an EyeTrack07 research partner.
“Bold, energetic headlines and energetic photos matter, and I think we need to give that energy to our readers.”
Paul Tash, editor, CEO and chairman of the St. Petersburg Times, an EyeTrack07 partner, and chair of Poynter’s Board of Trustees
be a better journalist.
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